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What is PIM and why should you use it?

Product catalog - PIM (Product Information Management) is a system that enables central management and distribution of product information in various sales channels.

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What is the PIM product catalog for?

PIM allows you to collect, verify, standardize, enrich and share product data in a consistent, accurate and up-to-date manner.
PIM is an essential tool for companies looking to improve the quality and efficiency of their product processes, such as::

  • Creating and introducing new products to the market.
  • Updating and modifying existing products
What is the PIM product catalog for?
  • Product range and category management.
  • Creating and publishing product content, such as descriptions, photos, videos, reviews, instructions, certificates, labels, etc.
  • Integration with other systems such as ERP, CRM, CMS, e-commerce, marketplace, social media, etc.

What do you gain by having PIM?

PIM is a tool of key importance for many companies, especially those selling products online.

Using the product catalog - PIM has many advantages:

What do you gain by having PIM?
  • Improving the quality of product data: PIM ensures the consistency, accuracy and completeness of product information by eliminating errors, inaccuracies and duplicates. PIM allows you to easily check and correct product data, apply standards and validation rules, automate processes related to product data, such as import, export, conversion, translation, etc.

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  • Increase operational efficiency: PIM streamlines product processes by reducing manual work and time-consuming tasks. PIM allows you to quickly and easily create, update and share product data in various sales channels, without the need to repeatedly enter and edit the same information. PIM allows for better management of resources and costs related to products, monitoring and analyzing product sales and marketing results, optimizing and adapting the product offer to customer needs and preferences.

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  • Increased sales and customer satisfaction: PIM helps build customer trust and loyalty by providing them with clear, reliable and attractive product information. PIM allows for better matching of products to customer expectations and requirements, through personalization and segmentation of product content, adapting products to different markets and cultures, increasing the visibility and attractiveness of products in various sales channels

Product catalog - PIM is not only a system for storing and managing product data, but also a powerful tool for creating and developing a business. PIM allows you to better use the potential of products, improve the quality and efficiency of product-related processes, increase sales and customer satisfaction. PIM is a solution worth considering for every company that wants to be competitive and innovative on the market.

PIM is a solution worth considering for every company that wants to be competitive and innovative on the market.
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Do you have questions about PIM?

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